Resume
Experience
MAY 2022 - PRESENT
Social Media & Content Director
Canspan BMG
MONTREAL, QC
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As Director of Social & Content, I lead end-to-end social media strategy, content production, and creative execution across multiple client accounts while managing a team of two.
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I oversee social media management, creative direction, project management, reporting and analytics, client relationships, influencer campaigns, new business pitches, and office operations.
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All while producing photo, video, copywriting, and digital content that drives brand growth and engagement.
SEPT 2021 - MARCH 2022
Social Media & Influencer Partnerships Manager
DESIGNME HAIR
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Led social media management, content strategy and influencer marketing campaigns across all major platforms to support strategic retail launches.
MONTREAL, QC
MARCH 2017 - SEPT 2021
Influencer Marketing Manager
MAKE UP FOR EVER
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Led influencer marketing and professional brand education initiatives for MAKE UP FOR EVER Canada by developing strategic campaigns, managing creator partnerships, executing product launches.
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Delivering live educational events and demonstrations, representing the brand at major industry events and media appearance
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All while driving social media content and engagement.
MONTREAL, QC
April 2012 - April 2017
Senior Artist
SEPHORA
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Led client-facing beauty services, mentored and trained a team of over 100 people.
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Supported business performance, built lasting client relationships,
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Represented Sephora at exclusive brand events as a Senior Artist.
MONTREAL, QC
Education
2010 - 2013
Vanier College
Vanier's Business Administration Marketing program prepares students for careers in digital and product marketing, public relations, sales and more.
MONTREAL, QC
2018
LVMH
Training Program
NEW YORK, NY
Compelling Presentation Skills Being a Manager & a Leader program
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Participants increased their confidence and skills in presentation delivery by creating business presentations that inspire others, communicating clearly and concisely, and connecting with your audience to leave an impact.
2019
LVMH
Training Program
​Project Management Program
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Seasoned learning and leadership expert Lou Russell offers a structured approach to moving projects from conception to completion.
NEW YORK, NY
Professional skillset
Creative Direction
Content Creation
Public Speaking
Social Media Management
Campaign Management
Customer Service
Copywriting
Event Management ​
Influencer Marketing ​
Budget Management
Project Management
Technical skillset
Canva
Adobe Creative Suite (Beginner)
Sprout Social
Microsoft Office Suite
Languages
English (native)
French (proficient)