Resume
Experience
MAY 2022 - PRESENT
Senior Social Media & Content Director
Canspan BMG
MONTREAL, QC
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Lead social media strategy and content creation strategy for multiple toy & game clients, while managing licensed properties such as Disney, Marvel, Stranger Things, Care Bears, Hello Kitty, TMNT, and many more.
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Simultaneously oversee, creative direct & produce content for 10+ clients, aligning with brand objectives and driving an average of +116% growth in total engagement.
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Created multiple pieces of content for paid social activations that became top performing ad assets driving conversion rates for campaigns.
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Mentored and managed a team of 3 social media specialists, executing end-to-end content creation campaigns, fostering a high-performance, collaborative culture.
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Built strong client relationships, effectively communicating strategy, performance and insights to senior stakeholders.
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Managed all social media activities using tools like Meta Business Suite & Sproutsocial ensuring seamless execution.
SEPT 2021 - MARCH 2022
Social Media & Influencer Partnerships Manager
DESIGNME HAIR
MONTREAL, QC
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Executed & Managed influencer marketing product launch campaign strategies at a north american level. While managing a small mixed team of 2 employees dedicated to social media & influencer marketing departments.
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Designed and executed North American social media and content strategy across 192K followers on Linkedin, Instagram, Facebook and Pinterest while significantly increasing social media engagement by implementing new content strategy.
MARCH 2017 - SEPT 2021
Influencer Marketing Manager
MAKE UP FOR EVER
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Executed & Managed influencer marketing and social media product launch strategies at a national level on over 20 successful product launch influencer campaigns, over a three year time frame with and without agency.
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Social Media strategy resulted in achieving 35% of YTD sales target for product launch within the first month.
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Created trackable Canadian conversion through influencer social media activations and product launches reaching 26% of Canadian total population. Thus increasing Canadian brand Earned Media Value by 10% and achieving & maintaining brand over three consecutive years in top 10 Makeup brands by EMV.
MONTREAL, QC
Education
2010 - 2013
Vanier College
Vanier's Business Administration Marketing program prepares students for careers in digital and product marketing, public relations, sales and more.
MONTREAL, QC
2018
LVMH
Training Program
NEW YORK, NY
Compelling Presentation Skills Being a Manager & a Leader program
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Participants increased their confidence and skills in presentation delivery by creating business presentations that inspire others, communicating clearly and concisely, and connecting with your audience to leave an impact.
2019
LVMH
Training Program
​Project Management Program
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Seasoned learning and leadership expert Lou Russell offers a structured approach to moving projects from conception to completion.
NEW YORK, NY
Professional skillset
Creative Direction
Content Creation
Public Speaking
Social Media Management
Campaign Management
Customer Service
Copywriting
Event Management ​
Influencer Marketing ​
Budget Management
Project Management
Technical skillset
Canva
Adobe Creative Suite (Beginner)
Sprout Social
Microsoft Office Suite
Languages
English (native)
French (proficient)