Projects
Here, you’ll find a curated selection of projects I’ve produced and directed over the years, highlighting both my creative approach and technical expertise. My experience spans multiple industries, reflecting a versatile and adaptable skill set.
If you’re interested in learning more or exploring additional work, please feel free to get in touch.
The Elf On The Shelf Cineplex Collaboration
Creative Director
Creative direction for content promoting The Elf On The Shelf movie streamings at select Cineplex locations accross Canada, during the holiday season of 2025. If interested in seeing more of this please contact me to view more from this project.
Not-So Cutie Cuff April Fools Project
Creative Director
During my time at Canspan BMG, we managed content creation for a brand named Bulls-i-Toy during this time they allowed us creative freedom to create a cooky April Fools video around a totally fake product based on the best selling Cutie Cuff product. As expected, this was very well received by fans of Cutie Cuff. More content that i've produced and creative directed can be seen on the @bullsitoy instagram account during 2025.
Click image to view video.
Fuggler Content Creation
Creative Director
Was asked to product content for social media for the launch of the Farting Fuggler Collection, while working at Canspan BMG. This video is a part of a series promoting this product line. With my team of animators we created some truly chaotic and memorable content to support this launch.
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Star Wars Cutie Cuff Content Creation
Creative Director, Producer, Post Production
Had the opportunity to create content for one of @bullsitoy most popular products Cutie Cuff® and most anticipated Star Wars launches. While this piece of content is a simple unboxing/reveal video it received the most engagement the brand has ever received.
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Iscream Content Photography Session
Creative Director, Producer, Post Production
Created captivating flatlays tailored for social media and various retail channels, meeting diverse promotional needs with high quality, product focused assets. I had the pleasure to attend Iscream’s seasonal product shoot in New York to oversee the entirety of the content project: from creative direction, to production and post production.
Deadpool Blindbox Fake Coachella Ad
Creative Director
Creative Direction for social media posts resembling famous Coachella billboard ads for Yume Toys while at Canspan BMG
FODY Low Fodmap Seasonings AD
Creative Director
Creative directed an AD for Fody, low fodmap food seasonings for paid social and social media while at Canspan BMG.
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DESIGNME PUFF.ME volumizing mousse Creative Direction
Creative Director
Creative directed an AD for the launch of the DESIGNME Hair, PUFF.ME volumizing mousse produced by Gigi Delmar.
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MAKE UP FOR EVER Artist Color Pencil
Creative Director
For the launch of the famous MAKE UP FOR EVER Artist Color Pencil, a multi-purpose make-up pencil, I had the mandate to create a custom influencer box to highlight the product in PR efforts. The inspiration was vintage Prismacolor pencil boxes, which was made come to life with Lucas & Voigt. This box has since been adopted by many make-up artists that still actively use it still to this day.
Ultra HD Foundation Campaign
Creative Director
To celebrate and promote the iconic MAKE UP FOR EVER Ultra HD foundation, we produced a series of social media content highlighting Influencers, Makeup Artists, Innovators & Beauty Teachers.
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MAKE UP FOR EVER Our Tools, Your Rules
Talent management, Assistant Make-up Artist
Assisted head make-up Artist Jessie Powers, alongside being talent relations manager for MAKE UP FOR EVER Canadian AD Our Tools, Your Rules produced by TUX Agency.
Click image to view video.
